We all know artificial intelligence is a game-changer. It continues to demonstrate its growing power and complexity. And it’s affecting all businesses—including run specialty stores. Of course, marketers understand the changes. Not a day goes by they’re not learning something new or figuring out how to leverage AI marketing. But it’s something every brand has... READ MORE

Broadly speaking, sustainability isn’t only about stopping the climate crisis. It’s also about healthier living. For example, if people move to a plant-based diet, it’s simply healthier. Fortunately, the more people understand how to embrace sustainability and improve their overall health and fitness, the better. So, how can running stories and retailers become sustainable companies... READ MORE

You may be the owner of a running retail store. You may be a runner who wants to get beyond the challenges of running alone. Or, you’re a sports club member who loves doing things with others. Whatever the case, building a running community is a powerful way to motivate, challenge, and have fun! It’s... READ MORE

You know that your running specialty store community is much more knowledgeable of things than they were even a decade ago. Of course, the vast amounts of information we have available at our fingertips have helped it happen. As a result, it’s important for the best marketing strategies to be strategic about how and when... READ MORE

Hey, runners and running shoe stores! We know that we live in a world where we must care for the environment. Do we need more evidence on how the climate is changing—and not for the better? Superstorms, tornadoes, hot weather when it should be cold, and cold weather when it should be warm create havoc.... READ MORE

As a running store owner, you know your store could serve as a hub of energy and community for your running community. For one, you can offer top-line merchandise runners want. But you could do more. For example, you could provide runners with IRL and virtual training tips and programs. You could host events where... READ MORE

Time to lace up your limited edition sneakers and see how they could become a way to get more foot traffic into your running shoe store or gym. Never thought of how those kicks could become a community-building opportunity for your business? Not a problem. We’ll share with you some amazing ideas about how you... READ MORE

Are you tired of running in sneakers that don’t fit right? Do you struggle with blisters, discomfort, or even injury? Well, it’s time to step up your game with custom running shoes. Not only will custom shoes fit your feet like a glove, but they’ll also help you run faster, farther, and with less pain.... READ MORE

As a running group leader, you likely have a passion for the sport and want to share that with as many people as possible. After all, who doesn’t love running? The benefits of this activity are endless. For instance, it’s an efficient way to get your cardio while clearing your head. Running allows you to... READ MORE

If you’re a running shoe retailer, then you’ve probably dealt with issues of excess inventory. In short, it could become a lot to handle, not to mention, money down the proverbial drain. What if there was a way to do something good for your local community with unwanted running shoes? Further the CSR program increases... READ MORE